Headlines are the first noticeable content that is viewed on a social media post. Readers who view these headlines are more likely to share and tweet your content when it includes specific words or terms. There is actual science to crafting headlines that attract more sharing on blog posts, retweets on Twitter, and posts on Facebook. Words like surprising, how to, check out, and inspire are among the most popular.
This infographic goes into specifics with each social media network and teaches you the best words to use in all of your headlines.