Common PPC Terms

Although the world of Internet marketing can be ever changing and a lot to learn, knowing just the basic terms can help. Here we have the most common PPC (pay-per-click) terms that are used, along with tips on what is good and bad for your campaign.

Hopefully after reading this PPC help guide you have a better understanding of what someone might be talking about during a marketing meeting in terms of PPC. Some of the common terms are campaign, impressions, ad groups, clicks, query, placement, bid, and keyword.

 

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