Search Engine Optimization
The goal of Search Engine Optimization (SEO) is to increase a Website’s visibility in the search results for the keywords that are relevant for your products and services. By obtaining higher search engine placement for your target keywords, you increase the likelihood of receiving more traffic which should ultimately increase your conversions.
The key to higher rankings is to ensure that your website meets with the ever changing algorithm requirements of the search engines. You must also adhere to Google and Bing’s webmaster guidelines, and optimize for over 200 ranking factors.
There are no secrets to search engine optimization, but implementing a successful strategy requires a great deal of time, knowledge, and effort. If you’re interested in doing it yourself, we recommend you start by reading the Beginner’s Guide to SEO from Moz.com. On the other hand, if you’d prefer to hire a dedicated team of professionals to enhance your website’s visibility, click here to learn more about our process or contact one of our SEO consultants by submitting the button below.
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Pay Per Click Marketing
When it comes to generating immediate traffic, few marketing channels are as effective as Pay Per Click. PPC marketing offers you the ability to test ideas and identify opportunities without risking a significant amount of money. Although setting up a campaign is relatively simple, running them successfully requires a lot of experience.
In order to achieve a good return on investment, you’ll need a comprehensive understanding of keyword grouping, ad copy creation, conversion optimization, and bid management. Once your campaigns go live, you will only be charged if someone clicks on your ads, however, you also have the option of running your ads on display networks where you’ll be charged by the number of impressions or times your ad is shown.
You can run campaigns on the PPC platforms of the three major search engines, Google, Yahoo, and Bing. Google Adwords is by far the most popular network and accounts for 97% the company’s revenues. Social Media sites like Facebook and Twitter also offer the ability to run paid search campaigns on their networks.
Whether you’re an established brand or a promising start up, you cannot afford to ignore the potential of PPC advertising. Let our dedicated marketing specialists implement an effective PPC marketing plan for driving customers to your business. Read more about our process here or click below for a complimentary Pay Per Click marketing evaluation.
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Local Maps Optimization
Google Places, formally known as Google Maps as well as Yahoo Local Listings and Bing Local Listings dominate the top of the first page results in local search. They are the new Yellow Pages and the place where the majority of consumers now search to find and connect with local businesses. While you can create a free business listing on these platforms, keep in mind that only the three to seven most relevant local businesses are ever displayed.
People are local. They eat, work, and shop locally. 85% of local businesses generate the bulk of their revenues from serving a market within a 15 to 20 mile radius. The more competitive a given market is, the greater the importance of online visibility, especially when you consider that 80% of consumers research online before purchasing.
Our team understands how to effectively gain online visibility for local businesses in their desired location. We have helped hundreds of small business owners and National brands. We achieve results and our clients receive complete control over their marketing dollars. With the experience and tools at our disposal, you’ll always be informed. From listing management to review monitoring, analytics to lead accountability and ROI, we’ll keep you on top of your business and ahead of your competition. Read more about our process or begin by scanning your business across the web with our scanning tool below.
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Social Media Marketing
Social media has revolutionized the way in which people connect and communicate with one another. Through the various social media platforms, users share opinions and discuss issues, as well as keep in touch with their family and friends.
Social media marketing is one of the most powerful forms of online advertising because when a recommendation comes from one’s peer, it is perceived more trustworthy than when it comes from a company or brand. One of the principal advantages of engaging through social media is that it enables you to see your business through the eyes of your consumers.
While there are many social networking sites, the top three, Facebook, Twitter, and Google+ are where most businesses should focus their initial strategy. Our goal is to engage, inform, and expand your company’s popularity and goodwill. Our tools will keep your finger on the pulse of your brand while strengthening your reputation and fostering relationships with your customer base.
Our social media marketing programs consist of creating content that attracts attention through active engagement, encouraging participation and sharing throughout your reader’s social networks. Let our social media experts discover, energize, and expand the awareness and acceptance of your message and brand.
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