Webperties.com | Pay Per Click Marketing


ppc Pay Per Click Marketing



PPC or pay-per-click is the most popular channel of search engine marketing. Website owners bid on a given keyword (or phrase), then appear in the sponsored search results when a user searches for that keyword. If the user clicks through to the website, the website owner pays a small fee. While this is simple in process, it is quite hard to execute well. Many businesses try and fail at PPC because they underestimate the amount of work that goes into planning, launching, and optimizing a PPC campaign.


PPC keywords bids vary in cost, with popular keywords costing upwards of $50 and unpopular keywords costing mere pennies. Budget, niche and goals all play a role in selecting the right keyword. As a website owner, you can select the maximum amount of money you can pay for a given keyword. If no one clicks on your ads, you will not be charged.


Since over 20 percent of users click on one of the sponsored links, your chances of winning web traffic from PPC advertising increases greatly when you’re implementing the proper strategy. In an effective pay per click marketing campaign, the cost of the traffic is offset by the amount of money generated when users convert. Of course, you need to ensure that your landing page drives users through the conversion process to maximize your return on investment.


To achieve success, a PPC campaign requires thorough planning and attention to detail, including:


  • Choosing high-value keywords and successfully bidding on the search engine platforms
  • Characterizing the demographics of your customer base so your ads target the right people
  • Writing copy that grabs the user’s attention and doesn’t exceed 95 characters
  • Using industry best practices and trends to maximize the impact of your campaigns
  • Using analytics to track and tweak the campaign after launch for increasing conversions and ROI

Web users are becoming increasingly savvy to ads, including PPC campaigns. If you are going to spend the money running PPC campaigns, get the best value for your marketing budget by working with demonstrated field experts who have a PhD in this stuff . A PPC campaign can be a valuable accompaniment to the other marketing methods that drive traffic to your website, increase your visibility, and boost your bottom line. Get in touch with us today and let’s look at the opportunity in your market.


Pay Per Click Marketing Plans


Pricing Chart - PPC


Pay Per Click Marketing Plans


Pay Per Click Marketing