Local Maps Optimization
97% of customers search for local businesses online. If you are not using local search optimization to target users in your area, you are losing out to competitors who have recognized the value of local search.
There are several easy ways to add local search data to your webpage and boost your return in local searches. Begin by adding geographic information to your webpage. Including your business’s physical location on a Contact or About page, adding directions to your place of business and using a Google Maps plugin to display your mapped address all help with local maps optimization.
Next, work local search terms into your web copy, webpage titles and headers. Your website analytics can often help you identify these terms. It can be tricky to add these without sounding spammy, so craft your copy carefully and revise until the language sounds natural.
Google Places integrates your business information into Google searches so users looking for services providers in your city will see your business in Maps, Search and other Google properties. Google allows you to add your business name (exactly as it appears, with no keyword metadata), address and land line phone number to its directory. After you submit your data, Google will mail a postcard containing a PIN number to your address. Input the PIN number to publish your business information to the Google Places directory.
Once your business is live in the directory, you can add business photos, a keyword-rich description, business hours and a link to your website. Select up to three categories for your business and Google will display your business when users search within those categories. If you have one physical location but service the surrounding communities, you can list the counties or municipalities served in your Google Places profile, expanding your reach. The more time and attention you put into completing your Google Places profile, the more attractive it will look to shoppers. The data also boosts your SERPs by creating back links to your website.
Begin a local maps optimization campaign for your business to get ahead of your competitors and be found by local users. While you can get started with local search optimization on your own, many businesses find that it’s easier to hire a firm to completely optimize their business profile and promote their website in local search.